First-Party Health Data · Confirmed Rx Deliveries

From Patient Inquiry, to Prescription Delivery,
and Every Stage In Between

Not modeled behavior. Not proxy signals. Confirmed Rx deliveries — identity-resolved patients, verified fulfillment, daily ingestion.

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Industry‑Leading
Match rates across
all major DSPs
Daily
Fresh records
ingested daily
4+
Health verticals
covered
Data Architecture
Three-Tier
Patient Data Structure

Every record is classified by depth of engagement. Buyers choose the tier — or layer across all three — based on campaign objectives.

01
Tier 1
Confirmed Prescription
Deliveries
The highest-value records in healthcare data. Verified patients with confirmed prescription deliveries — deterministic, identity-resolved patients who completed the full fulfillment cycle. From script to doorstep.
Confirmed Rx delivery — not modeled intent
Deterministic, identity-resolved records
Highest match rates in activation
Fresh — ingested daily
↗
02
Tier 2
Qualified Patients —
Fulfillment Stalled
Consumers who qualified and expressed intent but did not complete prescription delivery — insurance verification stalled, provider confirmation pending, or Rx not yet filled. High-value for re-engagement campaigns.
Verified qualification on file
Known Rx fulfillment drop-off point
Strong signal for re-engagement
Available for DSP and CRM
↗
03
Tier 3
Engaged —
Not Yet Converted
Broad condition-aware audiences who have engaged with health content and shown strong intent signals. Ideal for awareness campaigns, lookalike seed files, and top-of-funnel pharma media.
Condition-specific content engagement
Scale — largest volume tier
Strong lookalike seed performance
DSP-ready for awareness campaigns
↗
Fulfillment-to-Segment Pipeline
Rx
Prescription Fulfilled & Delivered
Real patient. Real script. Real delivery. The starting point for Tier 1.
ID
Identity-Resolved & Tiered
Records tiered by fulfillment depth and matched to addressable identifiers.
→
Activated for Buyers
DSP segments, clean room packages, or licensed data feeds — day one ready.
The Data Partnership

Anchored in Delivered Rx Records —
Not Modeled Behavior

Our Tier 1 data is anchored in delivered Rx records — deterministic, identity-resolved patients who completed the prescription fulfillment cycle. From script to doorstep: every Tier 1 record represents a real patient who received their medication. Not a lookalike. Not a proxy.

01

Prescription Fulfilled & Delivered

Tier 1 records begin at the end of the fulfillment cycle — verified patients who completed the prescription delivery step, creating the most deterministic signal in healthcare data.

02

Segmented & Structured by Tier

Records are tiered by fulfillment depth — Confirmed Rx Deliveries (Tier 1), Qualified but fulfillment stalled (Tier 2), Engaged condition-aware audiences (Tier 3).

03

Activated for Buyers

Delivered as audience segments for DSP activation, identity-resolved packages for clean rooms, or licensed data feeds for platforms — ready on day one.

Health Verticals

Condition-Specific
Audiences at Scale

Our data partnership focuses exclusively on health and wellness verticals — the categories where patient intent is most commercially valuable and hardest to source with accuracy.

Every vertical has its own segment architecture, matching the specific journey — from initial symptom awareness through diagnosis, device/Rx fulfillment, and adherence.

Deterministic vs. Modeled
Our data is deterministic.

Claims-based and survey-panel providers model audiences from proxy signals. We don't model — we capture direct patient intent from real consumers who completed the prescription fulfillment cycle. That's the fundamental difference: confirmed delivery versus inferred behavior.

🏆
Industry-Leading Match Rates
Deterministic records outperform modeled audiences across all major DSPs
💉
Diabetes / CGM
Type 1, Type 2, CGM device intent, insulin management
😴
CPAP / Sleep Apnea
OSA diagnosis, CPAP device, mask & supply intent
🪫
Respiratory
COPD, asthma, nebulizer, inhaler, pulmonary care
🩺
Incontinence
OAB, stress incontinence, product & treatment intent
Industry-Leading Match Quality
Deterministic.

Probabilistic and claims-based audiences are built from inferred proxy signals. Our Tier 1 records start at the end of the fulfillment cycle — real patients who received their prescription at the door. That fundamental difference translates directly to superior match quality in every DSP activation environment.

Why Deterministic Wins
Summit — Confirmed Rx Deliveries Deterministic
Claims-based audiences Modeled
Survey-panel modeled Probabilistic

Bar widths represent relative signal strength — deterministic vs. modeled vs. probabilistic sourcing — not specific percentages.

Our Products

Six Ways to Activate
Our Data

From pre-built DSP segments to annual licensed data feeds — we meet buyers where they are.

Product 01
Condition-Specific Audience Segments

Pre-built, deterministic segments by therapeutic area. Anchored in confirmed Rx delivery records — ready to activate in any DSP.

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Product 02
Custom Segment Builds

Bespoke packages built to your specs — layer condition data with demographics, geography, recency, and intent tier.

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Product 03
Lookalike Seed Audiences

High-quality deterministic seed files for scaled lookalike models. Our records outperform claims-based or survey-panel seeds.

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Product 04
Data Licensing

Dedicated data feeds for agencies and platforms needing ongoing access. White-label friendly.

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Product 05
HCP Performance Intelligence

De-identified prescriber follow-through data. Built for pharma field sales and medical affairs teams.

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Product 06
Identity-Resolved Packages

Matched, de-identified records ready for clean room environments. Privacy-compliant, built for privacy-safe activation.

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Industry Expertise

Built for Your World,
Not Ours

We understand how health data is bought and activated. No middleware, no extra processing, no re-explaining what first-party means.

Built for Health Media
Pharma. Agencies. DSPs. Clean Rooms.
DSP-Ready
Clean Room Compatible
Privacy-Compliant
🏥
Agency Health Practices

We understand how major holdco health media teams structure data buys and audience activation workflows — the approval cycles, the compliance requirements, the segment delivery formats. We're already built to plug into that process.

⚡
Programmatic Activation

Our segments are built for direct activation across major DSPs — no middleware, no extra processing steps, no format conversion. We speak the same language as your programmatic team and your trafficking workflow.

🔬
Health Data Landscape

Our deterministic, first-party patient intent data fills gaps that modeled, claims-based, and survey-panel providers cannot — higher match rates, verified intent signals, fresher record dates. We know exactly where we fit in the stack.

🔒
Privacy-First Infrastructure

Compatible with leading clean room environments and identity resolution platforms for privacy-safe activation. Our Tier 1 records are structured for clean room use — no personal data transmitted to downstream partners.

Ready to Activate

From Script to Doorstep —
Every Record, Verified.

Talk to our team. We'll walk you through our confirmed Rx delivery segments, match rate expectations, and the right activation path for your campaign.

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Or email us directly at info@summitaudiencesegments.com