We operate a strong data partnership delivering a constant stream of condition-specific, first-party patient intent data. Real people who raised their hand seeking help — segmented, packaged, and ready to activate in any DSP.
Summit Data Audiences is powered by a strong, exclusive data partnership that delivers fresh, first-party patient intent data every day. These are real consumers who actively raised their hand seeking help with a health condition — not modeled audiences, not third-party panels.
We segment, package, and activate this data for pharma brands, agencies, and DSPs. The result: condition-specific audiences that convert, at match rates the industry hasn't seen before.
Consumers actively seek help for their condition — creating a verified, first-party intent signal with full compliance.
Records are tiered by engagement depth — Active Patients (Tier 1), Qualified but stalled (Tier 2), Engaged audiences (Tier 3).
Delivered as audience segments for DSP activation, identity-resolved packages for clean rooms, or licensed data feeds for platforms.
Every record is classified by depth of engagement. Buyers choose the tier — or layer across all three — based on campaign objectives.
The highest-value records in our pipeline. Identity-resolved, deterministic records with verified patient intent. Ideal for direct mail, telehealth outreach, and privacy-safe digital activation.
Consumers who qualified and expressed intent but did not complete a fulfillment step — insurance verification, provider confirmation, or device/Rx delivery. High-value for re-engagement and adherence campaigns.
Broad condition-aware audiences who have engaged with health content and shown strong intent signals. Ideal for awareness campaigns, lookalike seed files, and top-of-funnel pharma media.
Our data partnership focuses exclusively on health and wellness verticals — the categories where patient intent is most commercially valuable and hardest to source with accuracy.
Every vertical has its own segment architecture, matching the specific journey — from initial symptom awareness through diagnosis, device/Rx fulfillment, and adherence.
Claims-based and survey-panel providers model audiences from proxy signals. We don't model — we capture direct patient intent from real consumers who self-identified their condition. That's the difference between a 45% match rate and an 80%+ one.
Industry-standard probabilistic audiences match at 45–60%. Our deterministic, first-party patient intent records consistently deliver 80%+ — because we're not modeling from proxies. We captured the signal directly.
Match rates vary by platform and data tier. Figures represent observed performance across DSP activations.
From pre-built DSP segments to annual licensed data feeds — we meet buyers where they are.
Pre-built, deterministic segments by therapeutic area. Ready to activate in any DSP. 80%+ match rates.
Learn more →Bespoke packages built to your specs — layer condition data with demographics, geography, recency, and intent tier.
Learn more →High-quality deterministic seed files for scaled lookalike models. Our records outperform claims-based or survey-panel seeds.
Learn more →Dedicated data feeds for agencies and platforms needing ongoing access. White-label friendly.
Learn more →De-identified prescriber follow-through data. Built for pharma field sales and medical affairs teams.
Learn more →Matched, de-identified records ready for clean room environments. Privacy-compliant, built for privacy-safe activation.
Learn more →We understand how health data is bought and activated. No middleware, no extra processing, no re-explaining what first-party means.
We understand how major holdco health media teams structure data buys and audience activation workflows — the approval cycles, the compliance requirements, the segment delivery formats. We're already built to plug into that process.
Our segments are built for direct activation across major DSPs — no middleware, no extra processing steps, no format conversion. We speak the same language as your programmatic team and your trafficking workflow.
Our deterministic, first-party patient intent data fills gaps that modeled, claims-based, and survey-panel providers cannot — higher match rates, verified intent signals, fresher record dates. We know exactly where we fit in the stack.
Compatible with leading clean room environments and identity resolution platforms for privacy-safe activation. Our Tier 1 records are structured for clean room use — no personal data transmitted to downstream partners.
Talk to our team. We'll walk you through available segments, match rate expectations, and the right activation path for your campaign.
Or email us directly at info@summitaudiencesegments.com