Verified Patient Intent & Engagement Data.

Deterministic, identity-resolved patient audiences for healthcare advertisers.

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Data Architecture
Four-Tier
Patient Data Structure.

Every record is classified by depth of engagement. Buyers choose the tier — or layer across all four — based on campaign objectives.

01
Tier 1
Confirmed Prescription
Deliveries
The highest-value records in healthcare data. Verified patients with confirmed prescription deliveries — deterministic, identity-resolved patients who completed the full fulfillment cycle. From script to doorstep.
Confirmed Rx delivery — not modeled intent
Deterministic, identity-resolved records
Highest match rates in activation
Fresh — ingested daily
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02
Tier 2
Qualified Patients —
Fulfillment Stalled
Consumers who qualified and expressed intent but did not complete prescription delivery — insurance verification stalled, provider confirmation pending, or Rx not yet filled. High-value for re-engagement campaigns.
Verified qualification on file
Known Rx fulfillment drop-off point
Strong signal for re-engagement
Available for DSP and CRM
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03
Tier 3
Engaged —
Not Yet Converted
Broad condition-aware audiences who have engaged with health content and shown strong intent signals. Ideal for awareness campaigns, lookalike seed files, and top-of-funnel pharma media.
Condition-specific content engagement
Scale — largest volume tier
Strong lookalike seed performance
DSP-ready for awareness campaigns
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04
Tier 4
HCP —
Healthcare Providers
De-identified prescriber intelligence built for pharma field sales, medical affairs, and HCP media activation. Reach the providers driving prescribing decisions — mapped to NPI identifiers and specialty targeting.
NPI-mapped prescriber data
Specialty and geography targeting
Field sales & medical affairs ready
Compatible with HCP media activation
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Fulfillment-to-Segment Pipeline
Rx
Prescription Fulfilled & Delivered
Real patient. Real script. Real delivery. The starting point for Tier 1.
ID
Identity-Resolved & Tiered
Records tiered by fulfillment depth and matched to addressable identifiers.
→
Activated for Buyers
DSP segments, clean room packages, or licensed data feeds — day one ready.
The Data Partnership

Anchored in Delivered Rx Records —
Not Modeled Behavior.

Our Tier 1 data is anchored in delivered Rx records — deterministic, identity-resolved patients who completed the prescription fulfillment cycle. From script to doorstep: every Tier 1 record represents a real patient who received their medication. Not a lookalike. Not a proxy.

01

Prescription Fulfilled & Delivered

Tier 1 records begin at the end of the fulfillment cycle — verified patients who completed the prescription delivery step, creating the most deterministic signal in healthcare data.

02

Segmented & Structured by Tier

Records are tiered by fulfillment depth — Confirmed Rx Deliveries (Tier 1), Qualified but fulfillment stalled (Tier 2), Engaged condition-aware audiences (Tier 3), HCP prescribers (Tier 4).

03

Activated for Buyers

Delivered as audience segments for DSP activation, identity-resolved packages for clean rooms, or licensed data feeds for platforms — ready on day one.

Health Verticals

Condition-Specific
Audiences at Scale.

Our data partnership focuses exclusively on health and wellness verticals — the categories where patient intent is most commercially valuable and hardest to source with accuracy.

Every vertical has its own segment architecture, matching the specific journey — from initial symptom awareness through diagnosis, device/Rx fulfillment, and adherence.

Deterministic vs. Modeled
Our data is deterministic.

Claims-based and survey-panel providers model audiences from proxy signals. We don't model — we capture direct patient intent from real consumers who completed the prescription fulfillment cycle. That's the fundamental difference: confirmed delivery versus inferred behavior.

Industry-Leading Match Rates
Deterministic records outperform modeled audiences across all major DSPs
Diabetes / CGM
Type 1, Type 2, CGM device intent, insulin management
CPAP / Sleep Apnea
OSA diagnosis, CPAP device, mask & supply intent
Respiratory
COPD, asthma, nebulizer, inhaler, pulmonary care
Incontinence
OAB, stress incontinence, product & treatment intent
Match Quality
Industry-Leading Match Quality
Deterministic.

Probabilistic and claims-based audiences are built from inferred proxy signals. Our Tier 1 records start at the end of the fulfillment cycle — real patients who received their prescription at the door. That fundamental difference translates directly to superior match quality in every DSP activation environment.

Why Deterministic Wins
Summit — Confirmed Rx Deliveries Deterministic
Claims-based audiences Modeled
Survey-panel modeled Probabilistic

Bar widths represent relative signal strength — deterministic vs. modeled vs. probabilistic sourcing — not specific percentages.

Our Products

Six Ways to Activate
Our Data.

From pre-built DSP segments to annual licensed data feeds — we meet buyers where they are.

Product 01
Condition-Specific Audience Segments

Pre-built, deterministic segments by therapeutic area. Anchored in confirmed Rx delivery records — ready to activate in any DSP.

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Product 02
Custom Segment Builds

Bespoke packages built to your specs — layer condition data with demographics, geography, recency, and intent tier.

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Product 03
Lookalike Seed Audiences

High-quality deterministic seed files for scaled lookalike models. Our records outperform claims-based or survey-panel seeds.

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Product 04
Data Licensing

Dedicated data feeds for agencies and platforms needing ongoing access. White-label friendly.

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Product 05
HCP Performance Intelligence

De-identified prescriber follow-through data. Built for pharma field sales and medical affairs teams.

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Product 06
Identity-Resolved Packages

Matched, de-identified records ready for clean room environments. Privacy-compliant, built for privacy-safe activation.

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Industry Expertise

Built for Your World,
Not Ours.

We understand how health data is bought and activated. No middleware, no extra processing, no re-explaining what first-party means.

Built for Health Media
Pharma. Agencies. DSPs. Clean Rooms.
DSP-Ready
Clean Room Compatible
Privacy-Compliant
Agency Health Practices

We understand how major holdco health media teams structure data buys and audience activation workflows — the approval cycles, the compliance requirements, the segment delivery formats. We're already built to plug into that process.

Programmatic Activation

Our segments are built for direct activation across major DSPs — no middleware, no extra processing steps, no format conversion. We speak the same language as your programmatic team and your trafficking workflow.

Health Data Landscape

Our deterministic, first-party patient intent data fills gaps that modeled, claims-based, and survey-panel providers cannot — higher match rates, verified intent signals, fresher record dates. We know exactly where we fit in the stack.

Privacy-First Infrastructure

Compatible with leading clean room environments and identity resolution platforms for privacy-safe activation. Our Tier 1 records are structured for clean room use — no personal data transmitted to downstream partners.

Ready to Activate

From Script to Doorstep —
Every Record, Verified.

Talk to our team. We'll walk you through our confirmed Rx delivery segments, match rate expectations, and the right activation path for your campaign.

Request Info See Products

Or email us directly at info@summitaudiencesegments.com