Confirmed Prescription Deliveries · Updated Daily

The Only Audience Built on
Confirmed Prescription
Deliveries.

Not modeled behavior. Not proxy signals. Our Tier 1 data is anchored in delivered Rx records — deterministic, identity-resolved patients who completed the prescription fulfillment cycle. Real people. Real scripts. Real deliveries.

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80%+
Match rate vs. 45–60%
industry standard
Daily
Delivered Rx records
ingested from our partnership
4
Core health verticals
Diabetes, CPAP, Resp, Incontinence
Data analyst reviewing audience segment dashboards with charts and graphs
80%+
Match Rate
Industry-leading
Daily
Data refresh
First-party
Data integration specialist organizing audience segment tiers and patient data cards
The Data Partnership

Anchored in Delivered Rx Records —
Not Modeled Behavior

Our Tier 1 data is anchored in delivered Rx records — deterministic, identity-resolved patients who completed the prescription fulfillment cycle. From script to doorstep: every Tier 1 record represents a real patient who received their medication. Not a lookalike. Not a proxy.

01

Prescription Fulfilled & Delivered

Tier 1 records begin at the end of the fulfillment cycle — verified patients who completed the prescription delivery step, creating the most deterministic signal in healthcare data.

02

Segmented & Structured by Tier

Records are tiered by fulfillment depth — Confirmed Rx Deliveries (Tier 1), Qualified but fulfillment stalled (Tier 2), Engaged condition-aware audiences (Tier 3).

03

Activated for Buyers

Delivered as audience segments for DSP activation, identity-resolved packages for clean rooms, or licensed data feeds for platforms — ready on day one.

Data Architecture

Three-Tier Patient
Data Structure

Every record is classified by depth of engagement. Buyers choose the tier — or layer across all three — based on campaign objectives.

🎯
Tier 1
Confirmed Prescription
Deliveries — Identity-Resolved

The highest-value records in healthcare data. Verified patients with confirmed prescription deliveries — deterministic, identity-resolved patients who completed the full prescription fulfillment cycle. From script to doorstep.

Confirmed Rx delivery — not modeled intent
Deterministic, identity-resolved records
Highest match rates in activation
Fresh — ingested daily
📊
Tier 2
Qualified Patients —
Prescription Fulfillment Stalled

Consumers who qualified and expressed intent but did not complete prescription delivery — insurance verification stalled, provider confirmation pending, or Rx not yet filled. High-value for re-engagement and adherence campaigns.

Verified qualification on file
Known Rx fulfillment drop-off point
Strong signal for re-engagement
Available for DSP and CRM
📡
Tier 3
Engaged
Not Yet Converted

Broad condition-aware audiences who have engaged with health content and shown strong intent signals. Ideal for awareness campaigns, lookalike seed files, and top-of-funnel pharma media.

Condition-specific content engagement
Scale — largest volume tier
Strong lookalike seed performance
DSP-ready for awareness campaigns
Health Verticals

Condition-Specific
Audiences at Scale

Our data partnership focuses exclusively on health and wellness verticals — the categories where patient intent is most commercially valuable and hardest to source with accuracy.

Every vertical has its own segment architecture, matching the specific journey — from initial symptom awareness through diagnosis, device/Rx fulfillment, and adherence.

Deterministic vs. Modeled
Our data is deterministic.

Claims-based and survey-panel providers model audiences from proxy signals. We don't model — we capture direct patient intent from real consumers who self-identified their condition. That's the difference between a 45% match rate and an 80%+ one.

🏆
80%+
Match rate · vs 45–60% industry avg
💉
Diabetes / CGM
Type 1, Type 2, CGM device intent, insulin management
😴
CPAP / Sleep Apnea
OSA diagnosis, CPAP device, mask & supply intent
🪫
Respiratory
COPD, asthma, nebulizer, inhaler, pulmonary care
🩺
Incontinence
OAB, stress incontinence, product & treatment intent
Team celebrating high match rate performance metrics on a large analytics display
80%+
Match Rate Across Platforms

Industry-standard probabilistic audiences match at 45–60%. Our Tier 1 records — anchored in confirmed prescription deliveries — consistently deliver 80%+ match rates because we're not modeling from proxies. We captured the signal directly, at the point of Rx fulfillment.

Match Rate Comparison
Summit — First-party deterministic 80–88%
Claims-based audiences 55–65%
Survey-panel modeled 40–55%

Match rates vary by platform and data tier. Figures represent observed performance across DSP activations.

Our Products

Six Ways to Activate
Our Data

From pre-built DSP segments to annual licensed data feeds — we meet buyers where they are.

Product 01
Condition-Specific Audience Segments

Pre-built, deterministic segments by therapeutic area. Ready to activate in any DSP. 80%+ match rates.

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Product 02
Custom Segment Builds

Bespoke packages built to your specs — layer condition data with demographics, geography, recency, and intent tier.

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Product 03
Lookalike Seed Audiences

High-quality deterministic seed files for scaled lookalike models. Our records outperform claims-based or survey-panel seeds.

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Product 04
Data Licensing

Dedicated data feeds for agencies and platforms needing ongoing access. White-label friendly.

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Product 05
HCP Performance Intelligence

De-identified prescriber follow-through data. Built for pharma field sales and medical affairs teams.

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Product 06
Identity-Resolved Packages

Matched, de-identified records ready for clean room environments. Privacy-compliant, built for privacy-safe activation.

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Industry Expertise

Built for Your World,
Not Ours

We understand how health data is bought and activated. No middleware, no extra processing, no re-explaining what first-party means.

Expert team collaborating on audience targeting strategy with data charts and documents
🏥
Agency Health Practices

We understand how major holdco health media teams structure data buys and audience activation workflows — the approval cycles, the compliance requirements, the segment delivery formats. We're already built to plug into that process.

⚡
Programmatic Activation

Our segments are built for direct activation across major DSPs — no middleware, no extra processing steps, no format conversion. We speak the same language as your programmatic team and your trafficking workflow.

🔬
Health Data Landscape

Our deterministic, first-party patient intent data fills gaps that modeled, claims-based, and survey-panel providers cannot — higher match rates, verified intent signals, fresher record dates. We know exactly where we fit in the stack.

🔒
Privacy-First Infrastructure

Compatible with leading clean room environments and identity resolution platforms for privacy-safe activation. Our Tier 1 records are structured for clean room use — no personal data transmitted to downstream partners.

Ready to Activate

From Script to Doorstep —
Every Record, Verified.

Talk to our team. We'll walk you through our confirmed Rx delivery segments, match rate expectations, and the right activation path for your campaign.

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Or email us directly at info@summitaudiencesegments.com