Built on a first-party data partnership spanning four high-value health conditions — every product is designed to give health advertisers an unfair reach advantage.
Reach verified patients — not modeled proxies.
Our core product starts with a data partnership that produces fresh, first-party patient intent signals across four high-value health conditions. Every record is tied to a confirmed condition interaction — not browsing behavior or lookalike inference. That means your media buys reach people who are already in-market.
Your ICP. Our data engine.
Standard segments cover the broad condition universe. Custom builds let you refine by geography, prescriber behavior, device type, insurance coverage, or any combination of attributes available within our data partnership. Ideal for national brands targeting specific DMA clusters or specialty teams with narrow patient profiles.
A cleaner seed = a better lookalike everywhere you run.
Lookalike models are only as strong as the seeds you feed them. Our seed audiences are built from Tier 1 verified patients — the highest-confidence signal available. Use these seeds inside your DSP of choice to expand reach while maintaining audience quality, or provide them to your trading desk as the foundation for prospecting campaigns.
Higher seed quality → stronger lookalike expansion → lower CPAs at scale. Your trading desk already knows this. Give them the inputs they actually want.
License the data. Run it your way.
For teams that want direct access to the underlying records — not just pre-packaged segments — we offer structured licensing agreements. Annual and quarterly terms are available depending on your data infrastructure, compliance requirements, and campaign velocity. Ideal for enterprise health brands, specialty pharma, or health-tech platforms building first-party data assets.
All licensing agreements include data use terms, DPA, and privacy compliance documentation aligned with applicable health data regulations.
Connect the patient signal to the prescriber.
HCP Performance Intelligence bridges patient-level condition data with healthcare provider attribution. Understand which provider networks and prescriber types are driving conversions within your patient segments, then allocate media and sales force resources accordingly. Built for pharma brand teams, specialty sales orgs, and health systems running dual HCP/DTC campaigns.
One audience. Every channel. No re-matching required.
Identity-Resolved packages take our condition segments and translate them into a full suite of activation identifiers — hashed email, MAIDs, IP, CTV device IDs, and postal addresses — so the same high-quality patient audience travels seamlessly across digital, CTV, addressable TV, and direct mail. Stop re-matching degraded data every time you open a new channel.
First-party patient intent data versus probabilistic or modeled health segments.
| Feature | Summit Data Audiences | Typical Health Segment Provider |
|---|---|---|
| Data Source | First-party patient intent (partner data) | Probabilistic / modeled behavior |
| Identity Match Rate | 80%+ | 45–60% typical |
| Refresh Cadence | Daily | Monthly or quarterly |
| Condition Verification | ✓ Verified (not inferred) | ✗ Inferred from browsing |
| Three-Tier Segmentation | ✓ Tier 1 / 2 / 3 | — Single undifferentiated pool |
| Custom Segment Builds | ✓ Available | — Limited or add-on cost |
| Identity Resolution (HEM + MAIDs + CTV) | ✓ Full graph output | — Typically 1–2 IDs |
| HCP Attribution Layer | ✓ Available (Product 05) | ✗ Not typically offered |
| Data Licensing Option | ✓ Annual & Quarterly | — Rarely available |
Our team works with health agencies, programmatic desks, and in-house brand teams to scope the right product for your campaign. Tell us what you're trying to accomplish — we'll tell you exactly what's possible.