About Summit Audience Segments

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How We Got Here

Building the Bridge Between Data Owners and Advertisers

Summit Audience Segments was founded on a simple insight: the most valuable advertising data in the world is locked inside organizations that don't have the infrastructure to monetize it.

Healthcare providers, insurance carriers, financial services firms, and consumer companies collect millions of verified consumer records through their normal operations. That data — deterministic, transaction-verified, and refreshed regularly — is exactly what advertisers and agencies are desperate to access.

But monetizing that data is hard. It requires compliance expertise (HIPAA, FTC, state privacy laws), technical infrastructure (clean rooms, identity resolution, DSP integrations), and sales relationships with agencies and platforms. Summit builds that bridge. We partner exclusively with data-rich organizations, handle all infrastructure and compliance, and distribute verified audience segments to premium buyers through both programmatic channels and the PinPoint Network — our owned-and-operated portfolio of 95+ consumer websites with over 4M zip-targeted pages. Our partners retain data ownership and receive revenue share. We take on the operational risk and investment.

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95+

Consumer Websites

The PinPoint Network: our owned-and-operated portfolio delivering verified audience reach across nine verticals.

4M+

Zip-Targeted Pages

Hyper-local content infrastructure that connects verified first-party signals to precise geographic audiences.

Data Verticals

Healthcare, financial services, home services, legal, real estate, and four more — all with deterministic data.

100%

Partner-First Economics

Data owners retain ownership and receive revenue share. Summit handles compliance, infrastructure, and distribution — we take on the operational risk so our partners don't have to.

How We Operate

Our Principles

Compliance First

Every data flow meets HIPAA, FTC, CCPA/CPRA, and emerging state privacy requirements. Compliance infrastructure is not an add-on — it is the foundation that makes everything else possible.

Exclusivity Protects Everyone

We maintain exclusive partnerships because regulators require it and because it protects our partners' data value. Shared access dilutes the segment quality that buyers pay a premium for.

Verified Over Modeled

We don't sell probabilistic guesses. Our segments are built from real transactions and verified consumer attributes — deterministic data that performs in the real world, not just on a media plan.

Transparency

Quarterly revenue reporting, annual audit rights, and clear economics for every partner. Our partners always know exactly what their data is generating and how it is being used.

Leadership Team

The Founders

Two serial operators with decades of combined experience across venture investing, digital advertising, healthcare data, and real estate.

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Greg Peyser

CEO & Co-Founder

Greg Peyser is a serial entrepreneur and multi-stage investor with a track record spanning technology, digital media, mortgage lending, and early-stage venture. Holding a B.A. in Economics from Johns Hopkins University, Greg has founded two companies, served on two boards, and deployed capital across eight investments — from seed to Series B. At Summit Audience Segments, Greg oversees data strategy, enterprise partnerships, and the infrastructure that connects first-party intent signals to performance outcomes for clients.

TGP Ventures LLC — Principal; portfolio includes Firestorm ($100M USAF drone contract), Newlight Technologies (AirCarbon × Nike), Betterment (pre-IPO), ScoreBreak

$200M+ Mortgage Lending — Deep capital markets expertise and residential mortgage origination background informs our financial services data vertical

2× Founder, 2× Board Member, 8× Investor — Seed / Venture / Series A & B

Luxury Real Estate Developer — High-end residential development including 8,000 sq ft property, Park City, UT

B.A. Economics — Johns Hopkins University

Encinitas, California

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Jake Arnold

President & Co-Founder

Jake Arnold is a seasoned performance marketing operator with deep expertise across digital advertising, healthcare customer acquisition, and lead generation. A graduate of Baylor University with a B.A. in Sociology, Jake has sold over $50 million in digital advertising and spent six-plus years rising to Director of Business Development at Alliance Health Networks — one of the premier healthcare digital media companies in the country. At Summit Audience Segments, Jake leads go-to-market strategy, data partnerships, and client performance across all nine verticals.

$50M+ Digital Advertising Sales — Proven track record across healthcare, lead gen, and digital media — the exact verticals our data products serve

Alliance Health Networks — Rose to Director of Business Development over six-plus years; expert in healthcare lead gen, media buying & enterprise sales

AdPrime Media — VP of Sales; hired to build out their lead gen platform from the ground up, delivering a precision command of audience monetization

Silver Mountain Ventures — Managing Director; digital marketing strategy and business development across multiple consumer verticals

Equity RE Luxury Group — Realtor with $75M+ in completed real estate transactions

B.A. Sociology — Baylor University

Park City, Utah

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