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Why We Built This

Built for advertisers who need data that actually works.

We built Summit Audience Segments to solve a problem no one else was solving: advertisers needed verified, deterministic audiences, and the only options were stale third-party data or expensive custom builds. We changed that.

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The Problem We Solved

Advertisers Deserve Better Than Modeled Guesses

For years, advertisers had two options: buy stale, modeled third-party data that everyone else was using, or invest in expensive custom builds with long lead times. Neither delivered the verified, deterministic signal that performance campaigns actually require.

Summit Audience Segments was built to change that. We own and operate 95+ consumer-facing websites across 9 verticals — healthcare, legal, financial services, real estate, home services, and more. Every visitor is a real consumer at a real moment of intent. We capture those signals, verify them, and build deterministic audience segments that go directly into your DSP.

Our segments are built on consent-based, deterministic data — not modeled probabilities. Every record is verified, refreshed, and distributed compliantly through the major programmatic platforms: The Trade Desk, DV360, Xandr, and more. When you activate a Summit segment, you're reaching real people who have demonstrated real intent in our proprietary network — not look-alikes built from behavioral guesses.

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95+

Consumer Websites

Our owned-and-operated portfolio of consumer sites delivering verified audience reach across nine verticals.

4M+

Zip-Targeted Pages

Hyper-local content infrastructure that connects verified first-party signals to precise geographic audiences.

9

Data Verticals

Healthcare, financial services, home services, legal, real estate, and four more — all with deterministic data.

100%

Consent-Based, HIPAA-Compliant

Every segment we deliver meets HIPAA, FTC, CCPA/CPRA, and state privacy requirements. Compliance is built in — so your legal team can approve the buy and your campaign can launch without delays.

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How We Operate

Our Principles

01

Compliance First

Every data flow meets HIPAA, FTC, CCPA/CPRA, and emerging state privacy requirements. Compliance infrastructure is not an add-on — it is the foundation that makes everything else possible.

02

Exclusivity Protects Everyone

We maintain exclusive partnerships because regulators require it and because it protects our partners' data value. Shared access dilutes the segment quality that buyers pay a premium for.

03

Verified Over Modeled

We don't sell probabilistic guesses. Our segments are built from real transactions and verified consumer attributes — deterministic data that performs in the real world, not just on a media plan.

04

Transparency

We show you exactly what's in each segment — source type, match methodology, refresh cadence, and compliance status. No black boxes. Buyers deserve to know what they're activating before they spend.

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Leadership Team

The Founders

Two serial operators with decades of combined experience across venture investing, digital advertising, healthcare data, and real estate.

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Greg Peyser
Greg Peyser
CEO & Co-Founder

Greg Peyser is a serial entrepreneur and multi-stage investor with a track record spanning technology, digital media, mortgage lending, and early-stage venture. Holding a B.A. in Economics from Johns Hopkins University, Greg has founded two companies, served on two boards, and deployed capital across eight investments — from seed to Series B. At Summit Audience Segments, Greg oversees data strategy, enterprise partnerships, and the infrastructure that connects first-party intent signals to performance outcomes for clients.

TGP Ventures LLC — Principal; portfolio includes Firestorm ($100M USAF drone contract), Newlight Technologies (AirCarbon × Nike), Betterment (pre-IPO), ScoreBreak
$200M+ Mortgage Lending — Deep capital markets expertise and residential mortgage origination background informs our financial services data vertical
2× Founder, 2× Board Member, 8× Investor — Seed / Venture / Series A & B
Luxury Real Estate Developer — High-end residential development including 8,000 sq ft property, Park City, UT
B.A. Economics — Johns Hopkins University
Encinitas, California
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Jake Arnold
Jake Arnold
President & Co-Founder

Jake Arnold is a seasoned performance marketing operator with deep expertise across digital advertising, healthcare customer acquisition, and lead generation. A graduate of Baylor University with a B.A. in Sociology, Jake has sold over $50 million in digital advertising and spent six-plus years rising to Director of Business Development at Alliance Health Networks — one of the premier healthcare digital media companies in the country. At Summit Audience Segments, Jake leads go-to-market strategy, data partnerships, and client performance across all nine verticals.

$50M+ Digital Advertising Sales — Proven track record across healthcare, lead gen, and digital media — the exact verticals our data products serve
Alliance Health Networks — Rose to Director of Business Development over six-plus years; expert in healthcare lead gen, media buying & enterprise sales
AdPrime Media — VP of Sales; hired to build out their lead gen platform from the ground up, delivering a precision command of audience monetization
Silver Mountain Ventures — Managing Director; digital marketing strategy and business development across multiple consumer verticals
Equity RE Luxury Group — Realtor with $75M+ in completed real estate transactions
B.A. Sociology — Baylor University
Park City, Utah
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Ready to See What's Available?

Talk to our audience experts about segments that fit your campaign — and get a preview before you commit.

Talk to Our Team →
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