Non-exclusive access
A defined audience and permitted purpose, without reserving an entire category. A practical starting structure for brands, agencies, and research partners.
Defined cohort · Fixed term · Agreed refresh
Commercial models
Access with a defined purpose.
Summit’s exclusive source rights cover historical data from 2016 and new incoming data through 2046. Partner access is separately negotiated—not unrestricted ownership of the feed.
Category-exclusive license
Exclusivity within a specifically negotiated category, use case, and term. The boundaries are explicit so unrelated opportunities remain available.
Narrow category · Defined use · Negotiated premium
Platform distribution
A framework for a platform to make approved segments available to its customers, with agreed downstream uses, reporting, and commercial terms.
Approved distribution · Usage reporting · License or revenue share
From interest to agreement
Prove the fit before expanding the commitment.
- 1
Week 1
Scope
Agree on the business question, condition, audience, and intended use under NDA.
- 2
Weeks 2–3
Review
Review source rights, consent language, and privacy requirements for that program.
- 3
Weeks 3–6
Validate
Run a blind tokenized overlap test with agreed benchmarks. No match rate promised in advance.
- 4
Then
License
Set purpose, term, refresh cadence, exclusivity, and fees from the validated scope.
Timing is indicative and depends on the program and vendor.
A clear privacy pathway—not a blanket claim.
- De-identification and tokenization happen before any partner activation.
- Tokenization alone doesn't grant every use—each purpose is reviewed.
- Access, retention, and onward sharing are written into the final terms.
- Overlap results are interpreted against benchmarks agreed up front.
Start with a defined use case
Define the first use case.
Tell us the condition, audience, and objective. We’ll determine fit and next steps.
info@summitaudiencesegments.com