Summit Audience Segments

Ask the Data · Demo

Ask a question. Get an answer. The data never moves.

A preview of governed access to 16.0M lead records and 12.7M unique people. You ask in plain English; the answer comes back as totals and percentages — never rows, names or identifiers.

First — what this data actually is

Ten years of people raising their hand for medical supplies — and what happened next.

Summit's records come from direct-to-consumer programs for durable medical equipment (DME) — the supplies Medicare and insurers send to patients at home, like diabetic testing supplies and CPAP machines. Every record sits somewhere on one journey:

1 · Inquiry

16.0M records

Someone raised their hand about a condition — by filling out a form, or by calling in.

2 · Conversation

2.15M+

Every inbound call is already a conversation. Form leads become conversations when our center reaches them.

3 · Full intake

962,617

Insurance verified, doctor contacted, paperwork completed.

4 · Fulfilled

671,456

Product shipped — the records claims data never explains.

5 · Stalled

291,161

Qualified but never fulfilled — refill timing, prescriber declined, coverage.

What counts as an inquiry

Any moment someone raised their hand about a condition: a lead form filled out, or an inbound call. Both land in the same record base — the 16.0M figure is not just web forms.

What counts as a conversation

A call that was actually connected. Every inbound call qualifies, because the person is already on the phone. On the form side, a record becomes a conversation when our call center reaches the person.

Why it's different from claims data

Claims show what was billed. These records show the stages before and around the claim — the inquiry, the conversation, the intake, and the people who qualified but never got filled.

What a tier means

Tier 1 = full intake and supply received. Tier 2 = full intake but no fulfillment. Tier 3 = a condition-intent inquiry. Tiers mark how far a record traveled, not how valuable it is.

What you can ask

Anything answerable with totals and percentages: how many, what share, where, how recent, which prescribers. You can never ask for a person — only patterns.

What the answers describe

Every answer describes Summit's own records — people who came through these programs — not the whole US population. Where public benchmarks help (CDC prevalence, CMS Medicare prescriber data), they're shown alongside, clearly labeled.

Try a question — pick who you are

Pharma brand

Platform or data buyer

Programmatic buyer

AI or analytics team

Answers appear here. Pick a question above or type your own.

Start with a defined use case

Let’s scope the first license.

Tell us the condition, audience, and objective. We’ll determine fit and next steps.

info@summitaudiencesegments.com