Summit Audience Segments

Audience explorer · Aggregate counts only

Find the cohort before the contract.

Segments built directly from the full lead universe — browsable by condition, tier and size, with the inclusion rule printed on every card. Counts are exact aggregates from the current export; every cohort is re-validated for recency and matchability before a license is written.

16.0M

de-identified lead records across ten years of intake

12.7M

unique people behind those records

28

rule-built segments, from broad condition pools to confirmed patients

October 2026

current export — refreshed as new data lands

Tier 1 · Fulfillment-confirmed — completed a full intake and received their supply or device.

Tier 2 · Qualified near-miss — completed a full intake but fulfillment didn't happen (refill too soon, prescriber declined, etc.).

Tier 3 · Engagement universe — showed condition intent through an inquiry — the widest pool.

28 segments

T3

10,305,182

Diabetes Intent Universe

How it’s built

Tier 3 records whose primary condition is diabetes.

The widest diabetes pool in the file — every diabetes inquiry across ten years of funnels.

Diabetes
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T3

9,643,464

Contactable Diabetes Intent

How it’s built

Diabetes Tier 3, excluding records that ended on a Do Not Call disposition.

The diabetes universe minus people who asked not to be called — the portion available for compliant outreach.

DiabetesContactable
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T3

7,882,195

Diabetes + Sleep Apnea Intent

How it’s built

Tier 3 records matched to both diabetes and sleep-apnea (CPAP) programs.

The classic cardiometabolic comorbidity pair, matched across funnels.

DiabetesSleep apneaMulti-condition
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T3

5,729,901

Polypharmacy Program Universe

How it’s built

All records in the polypharmacy (multi-medication) program.

People managing multiple medications — a managed-care and pharmacy-services audience.

PolypharmacyProgram
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T3

4,322,840

Women with Diabetes Intent

How it’s built

Diabetes Tier 3 records where gender is female.

Supports women-focused diabetes, cardiometabolic and GLP-1 campaigns.

DiabetesWomen
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T3

4,298,604

Men with Diabetes Intent

How it’s built

Diabetes Tier 3 records where gender is male.

The male half of the diabetes universe — useful for men's-health and cardiometabolic angles.

DiabetesMen
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T3

4,161,889

Actively Worked Lists (3+ Call Attempts)

How it’s built

Records with three or more logged call attempts.

Shows how thoroughly the lists were worked — a diligence signal on data provenance, not a contact rate.

Engagement
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T3

4,052,062

Diabetes Belt Intent

How it’s built

Diabetes Tier 3 records in the 13 high-prevalence Diabetes Belt states (AL, AR, FL, GA, KY, LA, MS, NC, OK, SC, TN, TX, WV).

Geographic concentration where diabetes prevalence and demand run highest.

DiabetesGeography
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T3

2,635,117

Recent Diabetes Intent (2024+)

How it’s built

Diabetes Tier 3 records with a lead or last-activity date in 2024 or later.

The freshest third of the diabetes universe — best suited for near-term activation.

DiabetesRecent
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T3

1,416,284

Senior Diabetes Intent (60+)

How it’s built

Diabetes Tier 3 records in age bands 60 and above.

Medicare-age diabetes intenders — the core audience for MA and DME-adjacent offers.

DiabetesSeniors
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T3

1,176,091

Medicare Advantage Program Universe

How it’s built

All records in the Medicare Advantage programs.

Seniors engaging around Medicare Advantage — plan-switching and supplemental-benefit campaigns.

Medicare AdvantageProgram
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T1

671,456

Confirmed Fulfillment (All)

How it’s built

Every Tier 1 record: full intake completed and supply shipped, or device on patient.

The ground-truth cohort against which every other tier is validated.

Multi-condition
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T1

652,201

Prescriber-Linked Confirmed Patients

How it’s built

Tier 1 records carrying a prescribing physician's NPI.

Confirmed patients paired with their doctor — enables HCP-level targeting alongside patient cohorts.

PrescriberHCP
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T1

407,270

Confirmed Women Patients

How it’s built

Tier 1 records where gender is female.

Confirmed women patients across supply and device programs.

Women
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T3

352,488

Medicare-Flagged Universe

How it’s built

Tier 3 records where the Medicare flag is captured as yes.

Medicare-flagged intenders for MA and supplemental-benefit campaigns. Payer flags are captured on a subset of records — treat as a floor, not a total.

MedicarePayer
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T2

291,161

Qualified Near-Miss (All)

How it’s built

Every Tier 2 record: full intake completed, fulfillment did not happen.

People who cleared qualification but stalled — refill timing, prescriber declines and similar frictions.

Multi-condition
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T2

271,457

Qualified Near-Miss: Diabetes

How it’s built

Tier 2 records whose primary condition is diabetes.

Verified diabetes patients one step from fulfillment — the highest-intent non-converted pool.

Diabetes
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T3

266,091

Insulin-Using Diabetes Intent

How it’s built

Tier 3 diabetes records where insulin use is captured as yes.

The higher-acuity slice of the diabetes universe — insulin users are the core audience for CGM, pump and advanced-therapy brands. Captured on a subset of records.

DiabetesInsulin
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T1

223,323

Confirmed Patients 60+

How it’s built

Tier 1 records in age bands 60 and above.

Older confirmed patients — the demographic most plans and brands ask for first.

Seniors
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T3

192,703

Medicaid-Flagged Universe

How it’s built

Tier 3 records where the Medicaid flag is captured as yes.

Medicaid-flagged intenders — relevant for managed-care and dual-eligible outreach. Captured on a subset of records.

MedicaidPayer
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T3

165,999

Type 2 Diabetes (Type Confirmed)

How it’s built

Tier 3 records where diabetes type is explicitly captured as Type 2.

Where type is captured, Type 2 outnumbers Type 1 roughly 11 to 1 — consistent with a supplies-led diabetes population. Captured on a subset of records.

DiabetesType 2
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T1

160,199

Diabetes Supply Confirmed

How it’s built

Tier 1 records with confirmed diabetic supply fulfillment.

Verified diabetes supply patients — the proven-converter core.

Diabetes
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T3

112,112

High-Utilization Polypharmacy (6+ Medications)

How it’s built

Tier 3 records flagged as taking six or more medications.

The heaviest medication users inside the polypharmacy program — a managed-care and adherence-services priority audience. Captured on a subset of records.

PolypharmacyHigh-utilization
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T1

46,122

Confirmed Medicare Payer

How it’s built

Tier 1 records with Medicare or Medicare Advantage as the recorded payer.

Confirmed patients where payer is known to be Medicare — clean fit for MA and supplemental offers.

Medicare
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T2

35,119

Qualified Near-Miss: Documentation

How it’s built

Tier 2 records that stalled on missing or invalid documents.

Qualified patients lost to paperwork — the most recoverable failure mode in the file.

Multi-conditionFailure reason
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T2

26,993

Qualified Near-Miss: Patient Cancelled

How it’s built

Tier 2 records where the patient cancelled after qualifying.

Verified patients who walked away post-qualification — a re-engagement audience with known intent.

Multi-conditionFailure reason
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T2

21,697

Qualified Near-Miss: Insurance Barriers

How it’s built

Tier 2 records lost to authorization denials or unserviceable insurance.

Qualified patients blocked by coverage, not by clinical fit — a natural audience for alternative-coverage and cash-pay offers.

Multi-conditionFailure reasonPayer
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T1

19,255

GLP-1 Fulfillment Cohort

How it’s built

Patients with an active GLP-1 prescription fulfilled through a third-party pharmacy program — a standalone cohort, counted separately from the legacy lead universe.

A fast-growing weight-loss cohort on an active fulfillment channel, refreshed continuously; kept separate so its counts never overlap the 16.0M universe.

GLP-1ProgramRecent
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Counts are exact aggregates from the October 2026 export. Segments under 1,000 records are withheld until they reach a licensable size. Final cohort sizes are confirmed during scoping.

These cohorts were built over ten years of intake across many publishers, partners and lead funnels — not one survey. Conditions are confirmed where a funnel captured them, so a multi-condition segment is a set of matched records, not a full census of everyone with those conditions, and a record in a single-condition segment may have additional conditions another funnel never asked about.

The prescriber layer

The doctors come with the data.

Confirmed supply records carry the prescribing physician’s NPI, so every patient cohort can be paired with the prescriber network behind it — for HCP targeting, KOL mapping or prescriber-level activation alongside a patient campaign.

194,004

distinct prescribers linked to confirmed patients

97%

of confirmed patients carry a prescriber NPI

9,576

prescribers spanning more than one condition program

41,306

high-volume prescribers with 5+ confirmed patients each

Enriched with public CMS Medicare prescribing data

74,485

linked prescribers matched to CMS Part D, with specialty

56,166

of them actively prescribe GLP-1 therapies

50,896

prescribe SGLT2 diabetes therapy

48,491

write most of their Part D claims through Medicare Advantage plans

Top specialties

  • Family Practice 26,331
  • Internal Medicine 20,051
  • Nurse Practitioner 13,121
  • Physician Assistant 4,488
  • Endocrinology 3,327
  • Pulmonary Disease 1,512

Deepest prescriber coverage

  • TX 15,414 prescribers
  • CA 13,397 prescribers
  • NY 11,639 prescribers
  • FL 11,416 prescribers
  • PA 8,185 prescribers
  • IL 8,125 prescribers
  • OH 7,921 prescribers
  • NC 7,801 prescribers

Specialty and prescribing flags come from the public CMS Medicare Part D Prescribers dataset (2024 data year), matched on NPI. They reflect Medicare prescribing only.

Geographic context

Where the conditions concentrate.

State-level context from public health and census sources — the same overlays used to build segments like Diabetes Belt Intent. Pick a measure to see the ten states where it runs highest.

8.4%
16%

Top 10 states · Diabetes prevalence

  • 01WV
    16%
  • 02MS
    15.8%
  • 03LA
    15.4%
  • 04AL
    14.9%
  • 05SC
    14.2%
  • 06TN
    13.8%
  • 07AR
    13.5%
  • 08FL
    13.5%
  • 09OH
    13.4%
  • 10NM
    13.3%

Population-weighted averages of ZIP-level public data (CDC PLACES, Census ACS). Shown for context only — segment geography is confirmed at scoping.

Start with a defined use case

See a segment worth testing?

Name the segment and the use case. We'll confirm current counts, check recency, and tell you what the cohort can support before anything is licensed.

info@summitaudiencesegments.com