Our Knowledge Base Is
On the Way
We're building out a comprehensive library of audience data research, campaign performance case studies, compliance guides, and programmatic targeting playbooks. Be the first to know when content drops.
Industry Perspectives & Data Trends
Performance marketing playbooks, audience strategy deep-dives, and first-party data intelligence from our team.
The End of Third-Party Cookies: What Performance Marketers Do Next
An operator's perspective on surviving — and thriving — as the industry shifts to first-party and contextual signals.
HIPAA-Compliant Audience Targeting: A Step-by-Step Compliance Framework
How pharma advertisers and healthcare marketers can activate patient intent data without crossing compliance lines.
Match Rate Optimization: How We Achieve 95%+ Across Our Segment Library
The technical architecture behind LiveRamp-verified match rates — and why most data providers fall short.
Why We Built 100+ Sites Before We Built a Data Product
The unconventional founding story of Summit Audience Segments — and the infrastructure advantage it created.
Real Campaigns. Real Results.
Performance outcomes across verticals — from healthcare pharma campaigns to mortgage lead generation programs.
Pharma Brand Awareness Campaign
How a top-10 pharmaceutical brand used our healthcare intent segments to achieve a 3.2× CTR improvement over their standard audience targets.
Mortgage Refinance Lead Generation
A regional lender's journey from cold list buys to first-party mortgage-intent segments — and how CPL dropped 41% in 90 days.
Mass Tort Legal Intake Optimization
How a national law firm used SAS legal-intent segments to reduce qualified lead acquisition costs by 38% across their intake funnel.
Technical Documentation & Research
Deep dives into our audience methodology, compliance frameworks, vertical performance benchmarks, and integration guides.
Audience Segmentation Methodology Guide
A complete technical breakdown of how SAS segments are built, validated, and refreshed — from first-party data collection through LiveRamp activation.
HIPAA Compliance Framework for Audience Data
How enterprise advertisers and their legal teams can confidently use healthcare audience data within regulatory guardrails.
Segment Library Data Sheet
A full catalog of available audience segments — by vertical, size, match rate, and activation pathways — updated quarterly.
DSP Integration & Activation Guide
Step-by-step technical guide for activating SAS segments across major demand-side platforms — The Trade Desk, DV360, Xandr, and more.
2026 Vertical Performance Benchmarks
CPM, CTR, conversion rate, and match rate benchmarks by vertical — helping media buyers set realistic performance targets.
Agency Partnership Program Guide
Everything agencies need to know about partnering with SAS — white-label options, volume pricing, reporting access, and co-marketing opportunities.
Live Sessions & On-Demand
Conversations with our data science and partnerships team — plus industry events where you can meet us in person.
Webinar: LiveRamp Activation Best Practices
Our data team walks through match rate optimization, onboarding timelines, and common activation mistakes — with live Q&A.
Webinar: Healthcare Data in 2026 — What Changed
Post-cookie healthcare audience targeting: compliance landscape, signal alternatives, and what first-party data means for pharma advertisers.
Industry Events Calendar
Find the SAS team at Programmatic I/O, AdExchanger ACTIVATE, HBA Annual, and other industry events throughout 2026.
Interactive Planning Resources
Self-service tools to help media buyers, data teams, and agency planners scope out campaigns with SAS segments.
Audience Reach Estimator
Input your target vertical, geography, and CPM target — get an estimated reach forecast across our segment library.
Segment Overlap Analyzer
Visualize how SAS segments stack against your existing audience taxonomy — identify gaps, overlaps, and incremental reach.
Campaign ROI Calculator
Model projected performance improvements from switching to first-party intent segments — with industry benchmark comparisons built in.