Not every advertising objective fits neatly into a standard product. Some of our most effective campaigns started as custom requests — and became repeatable programs for ambitious brands.
Our standard audience segments cover the most common use cases. But your business isn't standard — and neither is your audience.
Custom Audience Builds start with a targeting brief. You tell us who you need to reach — the vertical, the behavior, the geography, the demographic profile. We build a custom segment from our first-party data across our proprietary network, validate it against our 10M+ consumer records, and deliver it in whatever format your activation platform requires.
A national pest control franchise needs to reach homeowners in ZIP codes with above-average median home values who have recently engaged with home services research content — specifically HVAC, plumbing, or remodeling content that signals an active home maintenance mindset. We build that segment. They activate it. Done.
Clean room technology allows your first-party CRM data to be matched against our proprietary network audience — without either party exposing raw records.
Summit supports clean room collaborations for brands that want to enrich their own audience data with our network signals, suppress existing customers from acquisition campaigns, or identify lookalike audiences from within our consumer database.
Our best-performing campaigns don't buy one product — they combine audience data, display reach, and lead generation into a single integrated program.
Multi-Product Packages are designed for advertisers who want full-funnel coverage across a single vertical. A legal services brand might start with audience segmentation to understand who is researching their practice area, activate a display campaign across relevant owned content, and capture leads from consumers who engage with their Content Center. Each element reinforces the others — and together they deliver better performance than any single product alone.
Identify your audience in our proprietary network and begin reaching them with precision-targeted display campaigns across relevant owned content. Build brand recognition at the top of the funnel.
Move engaged consumers into a branded Content Center. Deliver deeper information, answer the questions that are driving their research, and build the relationship before the conversion.
Capture leads directly within your Content Center and retarget non-converters across the broader network. Deliver qualified prospects to your sales team in real time.
Network Sponsorships give you exclusive or preferred placement across an entire content category within our proprietary network.
When you sponsor a vertical, your brand becomes the default advertising presence across all owned sites in that category — the homepage takeovers, the in-content placements, the lead generation forms, and the Content Centers. Competitors are excluded. You own the category.
Exclusive brand presence across a single vertical (e.g., all Legal Services content across the network). Preferred placement, competitive exclusion, and co-branded editorial integration.
Sub-category or topic sponsorship within a vertical (e.g., bankruptcy resources within Legal Services). Narrower scope, lower investment, highly targeted audience.
For brands and agencies that want to bring our audience signals in-house, we offer flexible data licensing arrangements.
License our pre-built or custom audience segments for activation in your own DSP, CDP, or email platform. Annual or campaign-based terms available.
For qualified buyers, we offer access to aggregated, privacy-compliant behavioral data from our proprietary network for custom modeling and analytics use cases.
Clean, regularly updated suppression lists based on opt-out signals, consumer category engagement, and geographic data — delivered in your preferred format.
Custom opportunities start with a conversation — not a standard rate card.
The most effective custom programs begin with a clear brief: who you need to reach, where you need to reach them, and what you need them to do. From there, we scope the opportunity, propose the data and media components, and structure a program that fits your timeline and budget.
Custom opportunities start with a brief. Tell us who you need to reach, where, and what you need them to do — and we'll scope a program that fits.
Tell us about your goals and our team will put together a custom proposal within 1 business day.
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