Privacy Policy

Introduction

Summit Audience Segments, LLC ("Summit," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of visitors to our websites, including summitaudiencepartners.com and all websites within the PinPoint Network.

This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit or interact with our websites. By using our websites, you consent to the practices described in this Privacy Policy.

Information We Collect

2.1 Information You Provide

• Name, email address, phone number, company name, and job title (submitted via contact forms, information requests, or communications sign-ups)
• Lead generation submissions, including quote requests, consultation schedulers, and resource downloads (name, email, phone, zip code, and topic of interest)
• Business inquiries about products or partnerships

2.2 Information Collected Automatically

• Device and browser information: IP address, browser type and version, operating system, device type, and screen resolution
• Usage data: Pages visited, time spent on pages, referring URLs, click patterns, scroll depth, and navigation paths
• Location data: Approximate geographic location derived from IP address (city, state, and zip code level)
• Cookies and similar technologies (see Section 6 for details)

2.3 Information from Third Parties

• Advertising partners and demand-side platforms (DSPs)
• Analytics providers
• Data enrichment services (business contact information only)

How We Use Your Information

We use the information we collect for the following purposes:

• Providing and improving our websites — delivering content and functionality, diagnosing technical issues, and enhancing the user experience
• Responding to inquiries — answering questions and following up on contact form submissions
• Lead generation — delivering qualified leads to advertising clients based on voluntary submissions made on PinPoint Network sites
• Advertising — displaying relevant advertisements and measuring their effectiveness
• Analytics — understanding how visitors use our websites and which content performs best
• Audience insights — generating aggregated, non-personally-identifiable insights for advertising clients
• Communications — sending updates and information to users who have opted in to receive them
• Legal compliance — meeting our obligations under applicable laws and regulations
• Security — detecting, preventing, and responding to fraud, abuse, and security incidents

How We Share Your Information

4.1 Lead Generation Clients

When you submit information through a lead generation form on a PinPoint Network site, your submission may be shared with the associated advertising client. By submitting a lead generation form, you consent to this sharing.

4.2 Service Providers

We share information with service providers that assist us in operating our business, including hosting and infrastructure providers, analytics and measurement platforms, email and communication services, and ad technology partners. These providers are contractually obligated to protect your information and may only use it to provide services to us.

4.3 Advertising Partners

Our advertising partners may collect information through cookies, pixels, and similar technologies to serve targeted advertisements and measure campaign performance. This information is typically hashed, anonymized, or aggregated before use.

4.4 Aggregated and De-Identified Data

We may share aggregated or anonymized data that cannot reasonably be used to identify you. This data may be used for industry research, market analysis, or advertising insights.

4.5 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Summit, our users, or the public.

4.6 Business Transfers

In the event of a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

Proprietary Data Network

Summit's proprietary audience segments are built from exclusive data partnerships — not from browsing activity on our owned-and-operated sites. Website visitor data collected through our properties is used strictly for analytics, advertising optimization, and aggregated audience insights.

Website visitor data is not combined with our proprietary partner data to create individual profiles for downstream buyers. Our clean room infrastructure ensures that personally identifiable information (PII) is never exposed to advertising clients.

Cookies and Tracking Technologies

6.1 Types of Cookies We Use

• Essential cookies — required for the website to function properly
• Analytics cookies — used to understand how visitors interact with our sites (e.g., Google Analytics)
• Advertising cookies — used to serve relevant ads and measure campaign effectiveness
• Functional cookies — used to remember your preferences and settings

6.2 Your Choices

• Browser settings: You can control or delete cookies through your browser settings
• DAA opt-out: optout.aboutads.info
• NAI opt-out: optout.networkadvertising.org
• Do Not Track: We honor Do Not Track signals where technically feasible

Your Privacy Rights

7.1 California Residents (CCPA/CPRA)

California residents have the following rights:

• Right to know — request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to delete — request deletion of personal information we have collected, subject to certain exceptions
• Right to opt out — opt out of the sale or sharing of your personal information
• Right to non-discrimination — we will not discriminate against you for exercising your privacy rights

7.2 Other State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, Washington, and other states with comprehensive privacy laws may have similar rights, including the right to access, delete, correct, and opt out of certain processing of your personal information. To exercise these rights, contact us using the information in Section 12.

7.3 Opt Out of Communications

You may opt out of marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at info@summitchannelsegments.com.

Data Retention

• Contact form submissions: Retained for up to 2 years
• Lead generation submissions: Delivered to the advertising client; retained by Summit for up to 1 year for quality assurance purposes
• Analytics data: Aggregated and anonymized within 26 months of collection
• Session cookies: Expire when you close your browser
• Persistent cookies: Retained for 1–2 years, depending on the cookie type

Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit using TLS/SSL protocols
• Encryption of sensitive data at rest
• Access controls limiting data access to authorized personnel
• Regular security assessments and audits
• Employee training on data protection best practices

Please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Children's Privacy

Our websites are not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we discover that we have inadvertently collected personal information from a child under the applicable age threshold, we will promptly delete that information. If you believe we have collected such information, please contact us at info@summitchannelsegments.com.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page with a revised "Last Updated" date. Your continued use of our websites after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: