Data Quality

Where our data comes from.
Why it performs.

Every segment we sell is built on verified, consent-based, deterministic data — not modeled probabilities. Here's exactly how we source it, how we verify it, and why it consistently outperforms the commodity alternatives.

Data Sourcing

Our data sources are what set us apart

We own and operate 95+ consumer websites across healthcare, legal, financial services, real estate, home services, and five more verticals. Every site captures real consumers at high-intent moments — not browsing, actively researching. That behavioral signal is the foundation of every segment we sell.

Our data is consent-based, HIPAA-compliant where required, and audited annually for accuracy and freshness. Match rates on LiveRamp activations consistently exceed industry benchmarks because we start with better inputs — deterministic, first-party signals from our own properties. If you want to see what segments are available for your vertical before you commit, request a preview.

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