The Summit Story
Built on exclusive partnerships
Summit Audience Segments was founded in April 2026 by a team with decades of combined experience in healthcare data, patient acquisition, and healthcare business operations.
Summit's data was built through a decade of direct-response healthcare marketing investment — not purchased, not scraped, not modeled. Every record originated from real healthcare customer acquisition. Summit holds a 20-year exclusive license on this data — meaning no competitor can access, license, or activate the same dataset.
Summit exists because the healthcare advertising market was full of modeled, inferred, third-party audience segments. We built something better: deterministic, first-party, de-identified data from real patient journeys — with the compliance documentation to match.
Why Summit is Different
Built different — from the data up
Our exclusive data licensing partnerships are a structural advantage. Competitors can model patients. They can't reproduce first-party confirmed Rx fulfillment records from exclusive sources.
Exclusive Data Partnership
We built our network on exclusive data licensing partnerships — a first-party, de-identified patient dataset from real chronic condition marketing campaigns. No competitor has access to this data.
Segmentation Depth
Four distinct signal levels — from Tx-Verified Rx delivery down to initial patient intent. Each tier serves a different campaign objective, audience size, and signal strength requirement.
First-Party Data
Real patients, real journeys, real outcomes. Not modeled. Not inferred. Not purchased from aggregators. First-party, de-identified, and HIPAA-compliant from the ground up.
Leadership
The team behind Summit
Three co-founders with deep expertise in healthcare data, patient acquisition marketing, and B2B data commercialization.
Jake Arnold
Co-Founder & President
Over a decade in healthcare data, media buying, and lead generation. Previously led growth at Adprime Media and Alliance Health Networks, building large-scale patient acquisition and audience targeting programs across the healthcare vertical.
Baylor University
Jordan Soblick
Co-Founder & COO
18+ years building and scaling healthcare businesses. Grew a home medical equipment company specializing in diabetes and sleep apnea, acquired by Verus Healthcare in 2015, then served as VP of Marketing. Founded GoHealth360, focused on patient acquisition and provider engagement. Deep operational expertise across healthcare services, insurance, and patient acquisition.
University of Miami
Greg Peyser
Co-Founder & CEO
Seasoned operator with multiple successful exits across healthcare, consumer, and B2B. As Principal at TGP Ventures, Greg has spent his career identifying high-growth opportunities and scaling businesses through strategic acquisition and M&A — bringing deal-making instincts and operator experience to Summit's data commercialization strategy.
Johns Hopkins University
Our Journey
Where we are — and where we're going
Ready to work with Summit?
Whether you're a pharma brand, DSP, or media agency — our team can walk you through the tier structure and find the right configuration for your campaigns.