Licensing & Activation

How to License Summit Data

Four licensing models, a privacy-safe activation pipeline, and a straightforward path from first conversation to custom proposal. Everything you need to put Summit's first-party patient data to work.

How This Database Was Built

A 4-stage qualification funnel.

Only one group of people completed all four steps. That's the database you're licensing.

Stage 1
Impression

Condition-specific unbranded ad.

Category-level unbranded campaigns — mail-order Rx, supply delivery (CPAP, diabetic, pain), and Medicare / insurance coverage. Condition-specific only — no drug or brand. Served to a broad audience for each condition. 100% of campaign spend reaches this stage.

100%
campaign reach
Stage 2
Click

Through to landing page.

A smaller subset showed enough interest to click through to the condition-specific landing page. Typical CTR of 2–8%. Everyone here chose to learn more.

2–8%
typical CTR
Stage 3
Landing

Self-selection event.

Arrived at the condition-specific supply, Rx, or coverage form. Unbranded. Specific. This person is interested — they're on a form asking about their condition, their supplies, their Rx history, or their insurance needs.

Subset
of clickers
Stage 4
● This database starts here
Completion

Completed form or called in. Confirmed their condition.

Stated their condition. Expressed Rx, supply, or coverage interest. Provided contact information. Gave explicit opt-in consent. Every record in the Summit database is a person who completed this final step — by submitting a form or picking up the phone — 15.3M+ condition-confirmed inquiries.

15.3M+
condition-confirmed inquiries
12.17M unique patients across 5 conditions

A pharma brand or health marketer licensing this database can run a CPM campaign against the post-conversion audience — the people who already proved intent — without building the funnel themselves. Ten-plus years of direct-response spend, tens of millions of impressions, and 15.3M+ condition-confirmed inquiries already did it.

Licensing Structures

Four ways to license or partner.

A

Full Exclusive License

Exclusive access to the entire dataset across all conditions and tiers. Maximum competitive moat. Premium licensing terms.

B

Category Exclusive

Exclusive rights within a specific therapeutic category or vertical (e.g. diabetes, sleep apnea) — others remain available to other partners.

C

Non-Exclusive License

Standard licensing of segments by condition, tier, and use case. Fastest path to activation. Multiple licensees may co-exist.

D

Partnership / Rev-Share

Strategic distribution model — partner enriches and resells through their channels; revenue splits between Summit and partner per agreed structure.

Privacy

PHI never leaves Summit

De-identification and hashing happen in our environment before any handoff.

Identity

Hash-based matching

SHA-256 email and phone hashes resolve to anonymous tokens — never to people.

Compliance

BAA available

Business Associate Agreement available for partners requesting added HIPAA cover.

How It Goes to Market

Activation, distribution & partnership models.

Summit's verified first-party records are activated through a privacy-safe pipeline. We strip PHI and hash identifiers before any data leaves our environment; partners enrich, match, and distribute through their channels. Buyers never see records — only segments.

Step B1
Summit

De-identify & Hash

Strip all PHI. Hash email and phone with SHA-256. Attach condition tag & tier classification only.

Step B2
Partner

Enrich & Match

Partner runs hashes through identity resolution (LiveRamp, Experian) and layers their consumer/clinical data on the resolved token.

Step B3
Partner Channels

Package & List

Enriched, fully de-identified segments are listed in clean rooms and data marketplaces — Snowflake, AWS, LiveRamp.

Step B4
Buyers · DSPs

Activate & Share

Pharma brands, agencies, and DSPs license segments. Revenue flows back via licensing fee or rev-share structure.

Data Authenticity

The record behind every record.

"Every record represents a real person who responded to direct marketing campaigns and confirmed their condition. This data was licensed from partners who invested tens of millions in direct-response marketing spend — not purchased from brokers, not scraped, not modeled. First-party, deterministic, and verified through actual healthcare customer acquisition."

Sourcing

Direct Marketing Investment

Direct digital marketing investment over 10+ years. Every record originated from a real marketing interaction — not a data broker.

Verification

Self-Reported & Confirmed

Conditions are self-reported and confirmed — not modeled or inferred from behavioral proxies. Real people who confirmed they have the condition.

Consent

TCPA-Compliant Opt-In

Collected through TCPA-compliant opt-in landing pages. Independently reviewed methodology. Clean chain of custody.

Condition Coverage

Conditions across all four tiers.

Every segment below spans T1, T2, T3, and HCP — from confirmed Rx fulfillment back to first intent signal.

Primary

Diabetes

Confirmed diabetic patients across all tiers. Longitudinal supply history, prescriber linkage, and comorbidity data available. Primary condition in the Summit pipeline since 2016.

Primary

Sleep Apnea

Obstructive, central, and mixed sleep apnea patients. Segments by PAP device type (CPAP, BiPAP, APAP), compliance status, severity, and geography. Refill cadence available in T1.

Primary

Respiratory

Respiratory condition patients including CPAP and airway supply recipients. Overlapping population with sleep apnea. T1 supply records include device type and fulfillment history.

Primary

Incontinence

Confirmed incontinence supply patients across T1 and T2. Catheter and absorbent supply types available. Longitudinal fill records and prescriber linkage available in T1.

Comorbidity

Chronic Pain

Confirmed chronic pain patients across T1, T2, and T3. rxConditions field confirms joint inflammation and pain management comorbidities across the full file.

Emerging

Polypharmacy

5,839,361 polypharmacy intent records. 374,000 confirmed patients with 7+ active Rx. 179,000 with 10+ active Rx. 95,565 confirmed pharmacy handoffs. ~47% inbound click-to-call (premium intent) / ~53% form completions. Specialty pharmacy, PBM, adherence program, and drug plan activation. Sub-segment of the T3 Intent Panel.

Clinical

Cardiac / AFib

433,128 confirmed cardiac patients from clinical billing records. 419,592 with hashed phone — identity-resolved and matchable across all Summit tiers. 58,681 confirmed AFib — primary target for anticoagulant brands. 763 cross-matched to T1 confirmed DME supply. 948 cross-matched to T2 qualified intake. Approximately 5,600–11,300 cross-matched to T3 self-reported diabetes intent — the GLP-1 cardiovascular DTC audience. 73,128 cardiologist and electrophysiologist NPIs. CPT + ICD-10 confirmed diagnosis — deterministic, not modeled prevalence.

Emerging

Medicare Advantage Enrollment

982,915 unique Medicare Advantage patients (1,176,096 intent records). 130,440 confirmed Medicare Advantage intakes delivered. 127,828 dual-eligible (Medicare + Medicaid). 68,823 with 6Meds polypharmacy crossover. 99.5% inbound click-to-call. Condition-verified diabetic and OSA population — prime D-SNP, Part D, and GLP-1 Bridge activation audience. Medicare GLP-1 Bridge effective July 1, 2026 activates 359,869 confirmed T1+T2 diabetes patients. Sub-segment of the T3 Intent Panel.

Emerging

GLP-1 / Obesity

19,470 unique GLP-1 patients · Summit-operated fulfillment · 50 US states · 98.9% phone-hash coverage. ~294K estimated GLP-1 indicated patients from confirmed diabetes population (NIH/ADA prevalence model — always disclosed as probabilistic). 68.4% Tirzepatide, 28.8% Semaglutide. Full Intent Panel of ~15.3M records activatable for new patient acquisition. Medicare GLP-1 Bridge effective July 1, 2026 — $50/month Wegovy, Zepbound, and Foundayo for Medicare patients.

The Comorbidity Multiplier

This is not a single-condition dataset.

The primary conditions are diabetes and sleep apnea — gateway conditions with massive comorbidity profiles. A confirmed diabetic patient is simultaneously relevant to cardiology, nephrology, ophthalmology, neurology, mental health, weight management, and more.

NIH-Sourced

Diabetes Comorbidities

  • Hypertension (>50% of diabetics)
  • Dyslipidemia
  • Cardiovascular disease
  • Obesity & metabolic strain
  • Diabetic nephropathy
  • Diabetic neuropathy
  • Diabetic retinopathy
  • Peripheral arterial disease
  • Stroke
  • Depression & mental health
  • Erectile dysfunction
  • Skin & dental problems
NIH-Sourced

Sleep Apnea Comorbidities

  • Hypertension
  • Cardiovascular disease & stroke
  • Type 2 diabetes
  • Obesity
  • Metabolic syndrome
  • Cognitive impairment
  • Depression & anxiety
  • GERD
  • Atrial fibrillation
  • Pulmonary hypertension
  • NAFLD
  • Chronic fatigue

Therapeutic categories reachable from this dataset

Cardiology Nephrology Ophthalmology Neurology Endocrinology Mental Health Dermatology Urology Weight Management GLP-1 / Metabolic Pulmonology Dental & Oral Health Cardiac / AFib Medicare Advantage Polypharmacy

What this means for buyers — One patient record is relevant to multiple therapeutic categories simultaneously. 15.3M+ condition-confirmed inquiries across four data tiers = a dataset relevant to nearly every major therapeutic category.

Getting Started

Three steps to a custom proposal.

01

Initial Conversation

Tell us your therapeutic area, target audience, and use case. 30 minutes is enough to understand what's possible.

02

Define Scope & Use Case

We map your objectives to available segments — condition, stage, geography, licensing structure.

03

Custom Proposal

Receive a tailored data proposal with segment specs, record counts, delivery format, and licensing terms.

Who This Is For

Find your platform type.

Six buyer categories. Every one of them gets something different from Summit. Find yours — then let's talk.

Healthcare DSP

Healthcare Advertising DSP

Run condition-specific DTC campaigns against the only post-conversion, first-party patient audience in healthcare. T3's 15.3M+ confirmed intent records are the highest-quality patient segment available at CPM — not look-alikes, not modeled proxies.

T3 Intent Panel · CPM Activation
15.3M+ CPM-activatable records
Identity & Onboarding

Identity Graph & Data Onboarding

74.5% email match rate + 100% SHA-256 hashed phone on every T3 record. T3 resolves to an average of 3.2 devices per patient — cross-device reach at scale without PII leaving our environment.

SHA-256 Email + Phone · 3.2 Devices/Patient
Identity-graph ready
Data Clean Room

Healthcare Data Clean Room

Already de-identified and SHA-256 hashed — zero friction for clean room ingestion. Token-link for script lift attribution, CRM suppression, and RWD enrichment. Compatible with Snowflake, AWS, and LiveRamp environments out of the box.

De-identified · Token Linking · Snowflake / AWS
Clean room ready, no prep required
Analytics Platform

Healthcare Analytics & Patient Journey

Summit captures diagnosed patients at the point of in-market intent — when they are actively shopping for a new supplier, delivery channel, or coverage plan, but before the next prescription, refill, or enrollment event the claims data will eventually show. T3 is the upstream demand signal that claims data captures only after the script is filled.

Upstream Intent · Claims Enrichment
The signal before the script
Pharma Brand / Direct

Pharma Brand & Direct

Identity match + closed-loop script attribution. Reach confirmed condition patients at scale, then prove ROI via prescription attribution back to the original T3 or T1 record. The only healthcare audience where the conversion chain is documented end-to-end.

Script Attribution · Closed-Loop ROI
Prove Rx lift — not impressions
Clinical Research

Clinical Research Organization (CRO)

15.3M T3 records with condition, age range, state, and comorbidity data — the fastest path to trial-eligible patient lists. Filter by condition, geography, age, and comorbidity profile. Compliant, de-identified, and activation-ready for site engagement outreach.

15.3M Records · Condition + Age + State + Comorbidity
Trial recruitment at scale

Ready to license Summit data?

Tell us your therapeutic area, campaign objective, and preferred licensing structure — we'll come back with a custom proposal and segment specs.